Herbert Matter (1907-1984)
Born in Switzerland in 1907, Matter spent time in Paris where he studied with Leger and Ozenfant and met Cassandre. In 1935 he opened a photo studio in New York and went to work for Harper’s Bazaar, Knoll and many other companies. He also became a professor at Yale. He executed an extraordinary series of Swiss photomontage travel posters from 1934 to 1936, consisting of close-up images that seem to spring at the public against cleverly manipulated, montage backgrounds, which revolutionized both the concept of the travel poster and the nature of photographic advertising images.